Explain the purpose of the Proclamation of 1763. Was the Proclamation Term Paper

Explain the purpose of the Proclamation of 1763. Was the Proclamation Effective Why or why not. How did colonials, native, and the British react to both the Proclamation and its effects - Term Paper Example These regions included the New England colonies, Southern colonies and Middle colonies. The New England included Massachusetts, Rhode Island, New Hampshire, and Connecticut. Southern colonies included Virginia, Maryland, South Carolina, North Carolina, and Georgia. The middle colonies include New York, New Jersey, Delaware, and Pennsylvania (Fishkin, 2009). The southern colonies relied on tobacco, rice, indigo, and cotton. Due to the increased demand of labor, they resulted to slavery as a cheap source of labor. The southern colonies exercised royalty to their king, and vested all authority on him. In addition, they practiced proprietary. The southern colonies social welfare consisted of two classes. A free class of people existed along side the increasing number of slaves. According to Fishkin (2009), the southern colonies adopted the English culture and the Anglican religion and exhibited stringent adherence. The New England had the privilege of exercising political independence from the British colonial government. However, there was a level of control through central government and local governments. Concerning economics, these colonies relied on small-scale plantations under family ownership. These colonies had a social life that stood out among the rest because they build a social welfare that consisted of strongly united communities. These colonies adhered to the Calvinist religions. In the middle colonies, diversity in settlement was evident until the English created charters of their colonies. Pennsylvania rose to enjoy a democratic form of leadership granting the people voting rights. Economically, these colonies relied on artisans, small-scale farmers, and merchants. The m idle colonies had the most diverse social structure, with each colony adopting a different language and culture from the settlers. In addition, they adhered to different religious views (In Grigg, 2008). As described, colonies in the new world differed

Pricing Strategy and Channel Distribution Essay Example for Free

Pricing Strategy and Channel Distribution Essay Pricing Strategy and Channel Distribution Senior Concierge Services Kelly Spino Strayer University Dr. Robert Badowski Abstract Determine and discuss a pricing strategy (penetration or skimming). Determine and discuss pricing tactics (product line pricing, value pricing, differential pricing, or competing against private brands) to be used for your product. Identify any legal and ethical issues related to the pricing tactics. Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships. Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company. As a service business, Senior Concierge Service will offer non medical care and maintenance for senior citizens and their families. This type of service business does not have many competitors, and pricing is consistent among the senior care industry. The pricing strategy for Senior Concierge Service will be to stay within the normal range for its services. Consumers will choose Senior Concierge Service over the competition not by cost, but by the quality of services offered. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, and then the price is lowered over time. This is a version of price discrimination. Price skimming allows a business to recover its resources quickly before a competitor moves in and lowers their prices, lowering the market price. The objective of a price skimming strategy is to capture the consumer surplus. There are several potential problems with this strategy. It is effective only when a business is facing an inelastic demand curve (demand that is not very sensitive to a change in price). Skimming encourages the entry of competitors. Penetration pricing is a more suitable strategy in this case. This strategy is a pricing technique of setting a relatively low initial entry price, often lower than the market price, to attract new customers. This strategy works on the probability that customers will switch to the new business because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market hare or sales volume, rather than to make profit in the short term. This can take the competition by surprise, not giving them time to react. It can also create goodwill among the early customer segment. This can create more trade through word of mouth. Ethical thinking is responding to situations that deal with principles concerning human behavior in respect to the appropriateness and inappropriate ness of certain communication and to the decency and indecency of the intention and results of such actions (distinctions between right and wrong). Marketers are ethically responsible for what is marketed and the image that a product portrays. Marketers need to understand what good ethics are and how to incorporate good ethics in various marketing campaigns to better reach a targeted audience and to gain trust from customers. (Wikipedia. com) Unethical or controversial marketing strategies include: bait and switch, pyramid scheme, planned obsolescence, lock-in/ loyalty schemes, viral marketing, and, monopolies/oligopolies. In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, and then reveals to potential customers that the advertised good is not available but that a substitute is. A pyramid scheme is a non-sustainable business model that involves the exchange of money primarily for enrolling other people into the scheme, without any product or service being delivered. Pyramid schemes are a form of fraud. The scheme collapses when no more people are willing to join the pyramid Planned obsolescence is the process of a product becoming obsolete or non-functional after a certain period or amount of use in a way that is planned or designed by the manufacturer. The purpose of planned obsolescence is to hide the real cost per use from the consumer, and charge a higher price than they would otherwise be willing to pay, or would be unwilling to spend all at once. For industries, planned obsolescence stimulates demand by encouraging purchasers to buy sooner if they still want a functioning product. In business, vendor lock-in or customer lock-in, makes a customer dependent on a vendor for products and services, unable to use another vendor without substantial switching costs. Lock-in costs which create barriers to market entry may result in antitrust action against a monopoly. Loyalty programs include frequent flier miles or points systems associated with credit card offers that can be used only with the original company, creating a perceived loss or cost when switching to a competitor. Most programs are able to get consumers to spend more money just to get to free or bonus item. Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Monopolies and oligopolies often use anti-competitive practices, which can have a negative impact on the economy. This is why company mergers are often examined closely by government regulators to avoid reducing competition in an industry. Since this business caters to seniors and their families, it is especially important for Senior Concierge Services to represent quality, value and confidence in its services and staff. The success of this company depends on compassionate, trustworthy, conscientious, and ethical care givers providing non-medical in-home care. A different take on the loyalty program would allow customers to receive a discount after x amount of service visits or when prepaying for multiple services. A marketing distribution channel analysis is a means used to transfer merchandise from the manufacturer to the end user. An intermediary in the channel is called a middleman. Channels normally range from two-level channels without intermediaries to five-level channels with three intermediaries. Intermediaries in the channel of distribution are used to facilitate the delivery of the merchandise as well as to transfer title, payments, and information about the merchandise. Distribution describes all the logistics involved in delivering a companys products or services to the right place, at the right time, for the lowest cost. For many products and services, their manufacturers or providers use multiple channels of distribution. Well-chosen channels constitute a significant competitive advantage, while poorly conceived or chosen channels can doom even a superior product or service to failure in the market. Distribution channels may not be restricted to physical products alone. They may be just as important for moving a service from producer to consumer in certain sectors, since both direct and indirect channels may be used. There have also been some innovations in the distribution of services, such as an increase in franchising and in rental services. There has also been some indication hat service integration can benefit many providers. Senior Concierge Services will look to link with other service providers to create a mutually beneficial arrangement. Medical providers, beauticians, landscapers and general contractors would all be a good fit with the services offered. A distribution strategy defines how a business is going to create and satisfy demand for its products; how a business is going to move produ cts from point of creation to points of consumption, in a cost-effective manner; as well as defining how a business is going to manage its brand. Todays customers shop and buy very differently than ever before. Access to high-quality information, via the internet, combined with their heightened price sensitivity, has created customers that are more sophisticated, better informed and often times, more demanding than customers of the past. A distribution strategy must be in sync with how the customers of Senior Concierge Service want to shop for services. Franchising is an option worth considering. For a fee, a small business owner can take advantage of the marketing research completed at the corporate level.

Diaspora and Syal’s Anita and Me Essay -- Diaspora Syal Anita Me Essay

Diaspora and Syal’s Anita and Me Diaspora, a term used to describe the dispersion of a people from their original homeland, has become an increasingly pertinent topic of discussion in contemporary society. Nalini Natarajan in the essay â€Å"Reading Diaspora† argues that â€Å"the phenomenon of diasporic populations is by no means new, but its scale in the twentieth century is dramatic† (xiii). Natarajan also argues that the nature of contemporary diasporic experiences, due to the global reach of technology and media is significantly more complex and ambivalent than earlier diasporic experiences. Literary works have become a major source of knowledge about Diaspora and Mishra Sudesh, the author of the essay â€Å"From Sugar to Masala: Writing by the Indian Diaspora† calls for a clear distinction between the old (sugar) and new (masala) diasporic movements. Sudesh argues that the old diasporic movement is marked by the semi-voluntary flight of Indians to non-metropolitan plantation colonies such as Fiji and Trinidad while the new diasporic movement is the post-modern dispersal of all Indian classes to thriving metropolitan centers such as the United Kingdom, Canada and the United States. Sudesh claims that writers of the old diaspora tend to concentrate on the cracks within the experience while new diasporic writers tend to focus on â€Å"the liminal or threshold zone of intercutting subjectivities that define the experience of migrancy† (287). Sudesh places Meera Syal, the author of the novel Anita and Me, amongst the many writers of the new or masala Diasporas. Syal’s Anita and Me is a coming of age novel about a young girl, Meena, trying to cope with the inner and outer conflicts of a child of a minority culture facing both the temptati... ...h she may one day visit her parent’s homeland, India is not her home and neither is Britain. It is the space between these two countries, lifestyles, and cultures that has finally become her home. Works Cited Brah, Avtar. â€Å"Diaspora, Border and Transnational Identities.† Feminist Post-Colonial Theory. Ed. Reina Lewis and Sara Mills. New York: Routledge, 2003. Fludernik, Monica. Hybridity and Post-Colonialism. Germany: Stauffenburg and Veriag, 1998. Natarajan, Nalini. â€Å"Reading Diaspora.† Writers of the Indian Diaspora. Ed. Emmanual S. Nelson. Connecticut: Greenwich Press, 1993. Sudesh, Mishra. â€Å"From Sugar to Masala: Writing by the Indian Diaspora.† A History of Indian Literature in English. Ed. Arvind Krishna Melhotra. New York: Columbia University Press, 2003. Syal, Meera. Anita and Me. New York: The New Press, 1996.

Sexual Harassment in the Workplace Essay -- Sexual Harassment, Womens

Sexual harassment is a violation of women's rights and a prohibited form of violence against women in many countries. Sexually harassing conduct causes devastating physical and psychological injuries to a large percentage of women in workplaces around the world. Harassment directed against women in the workplace by their supervisors, fellow employees, or third parties interferes with the integration of women in the workforce, reinforces the subordination of women to men in society, violates women's dignity and creates a health and safety hazard at work. Women's advocates around the world work to further women’s right to be free from sexual harassment. Critical to these efforts to combat sexual harassment has been the growing recognition of sexual harassment as a form of violence against women which violates women's human rights. States are obligated under international law to take effective steps to protect women from violence and to hold harassers and/or their employers accountable for sexual harassment in the workplace. The prohibition of sexual harassment in the workplace is closely linked with theories relating to the subordination of women to men that were first introduced in the United States in the 1970s. These theories associated sexual harassment with violence against women, the perpetuation of gender stereotypes and the assertion of economic power over women, all phenomena which serve to subordinate women to men. In general, the role sexual harassment is believed to play in the subordination of women in society has led many countries, including the United States, the United Kingdom, Canada, Australia, Japan and South Africa, to recognize sexual harassment as an actionable form of sex discrimination. Over time, howe... ...orris, N. M. (1985). Journal of Health and Social Behavior. 10. Sobel, M. E., & Leinhard, S. (Ed.) (1982). Sociological methodology 1982. Washington, DC: American Sociological Association. 11. Swearer, S. M., Espelage, D. L., & Napolitano, S. A. (2009). Bullying prevention and interventions: Realistic strategies for schools. New York, NY: Guilford Press. 12. Touchette, E., Henegrar, A., Godart, N. T., Pryor, L., Falssard, B., Tremblay, R. E., & Cote, S. M. (2011). Psychiatry Research. 13. Willett, J. B., & Sayer, A. G. (1994). Psychological Bulletin. 14. Woodside, D. B., Garfinkel, P. E., Lin, E., Goering, P., & Kaplan, A. S. (2001). American Journal of Psychiatry. 15. Zurbriggen, E. L., Collins, R. L., Lamb, S., Roberts, T., Tolman, D. L., Ward, L. M., & Blake, J. (2007). Report of the APA Task Force on the Sexualization of Girls.

Othello’s Shakespeare Literature Essay

Stereotype in layman’s term is often defined as predictable characters and situations or something that is not authentic, or something that is already experienced. In Shakespeare literature, stereotyping is sometimes inevitable. Some of his works, its themes and characters embody the social predicaments and situations during the time he created the masterpiece. In Othello’s case, the issue of race and religion and the revelation of the dark side of human nature is revealed and discussed through the characters. Themes and conflicts like jealousy, race, power, religious tensions, obsession and marriage illustrated in Othello are still important and experienced today. The characters in love, the characters in extreme emotions like obsession and jealousy and the characters who lose and win portray same emotions in reality and some other literature. The common human experience experienced by the characters of Othello, Desdemona and Iago makes this literature stereotype. However what makes stereotyping in Shakespeare’s literature unique and sophisticated is the creative structure of his stories and plays. The play reflects that race and culture divides the world and the people which, in effect, influence human responses to love and emotions. Othello, who is the main character in the story, is a black man who fell in love with a white woman, Desdemona. When Iago gave false accusations against Desdemona, Othello responded with rage, revealing his awareness that his newfound love with Desdemona was all but an illusion. Othello is obviously insecure about his identity as a black man which motivated his hatred and eventually his actions. Othello’s general conclusion that a white woman and a black man are unfit to become lovers motivated his demonic tendencies. This reflects that the controversial issues about racism manipulate our perspective towards love and relationship, which is often destructive. Like any other human beings when faced with inequality, Othello approached his emotions unwisely. Othello’s reaction to his feelings contaminated his sense of morality and spirituality just like how other people is being contaminated by their extreme emotions. Jealousy and envy motivate evilness and passion that in the long run will create human suffering and tragedy. People often hear that human beings are naturally selfish. In love, this selfishness is often revealed. However, those people who are victims of jealousy, especially the ones who are loved, will always experience passive suffering. Love affects in this case, the way a lover responds to love will greatly affect the beloved. Love is a shared communion. The lover’s choices will affect the beloved’s fate. Othello’s choices resulted to Desdemona’s death. Here Shakespeare demonstrates the defensive nature and stereotypical image of black people If Othello denied inferiority and race, Iago gave importance to power and race and status. This selfish need and motivation of Iago resulted to jealousy and which eventually led to destruction. Just like any other negative emotions, Shakespeare gave a predictable outcome: selfishness and jealousy leads to destruction. Stereotyping in character is probably used by Shakespeare to demonstrate the realities of human life and the realities of human nature. However the sophistication and language of his literature revealed his Shakespeare’s innate talent, artistry and creativity.

Free sample - Blue Sky Software Consulting firm. translation missing

Blue Sky Software Consulting firm. Blue Sky Software Consulting firmBlue Sky being a software firm need constant change of leadership role since the technology is moving very fast and require regular up grades on the existing systems to compete effectively in the market. When Blue was the CEO he control this firm autonomously with little support from the technical staff, this was not a bad idea since he was the initiator but after being in the field for some time change was inevitable so as to get new managerial skills to spear head the operations of the firm. Blue used to consult nobody in managing the firm not even the other executives in the various divisions. He had no strategic plan for the firm stating that that was his firm and knows how to manage it. This was a bogus belief in the ever-changing business world. There had to be no long-term plans like those that the one Susan Hubres is pushing for. Susan being the planning and marking director had to put in place measure that could see the firm through its’ past hardships. We have learnt that in the past there were no executive meetings to discuss on the way forward and make suggestions. For any company to succeed in this era there has to be proper planning and the planning cannot be bestowed on one individual. Every department has its own problems, which need to be solved differently through discussions to get a wide field of ideas rather than relying on one person who can make mistakes. In addition, the other problem that faced Blue sky is the unbalanced distribution of works. The regional directors are young and new in the technical filed while the other side has those who have overstayed in the firm with many experiences in handling technical problems. This major problem needs to be solved by reshuffling them so that you get a balanced work force. Also the fact that older employees are almost retiring, they are less reluctant to expand the firm, if the problem is not solved now so that the younger directors get experience in future the firm might lack coordination due to lack of technical knowledge. Looking at various divisions of the firm they are managed differ ently, since this is a single business the structure of leadership should be centralized so that everything is coordinated from a central point and the new personnel should be motivated to be aggressive and expand the company. To achieve maximum potential of a worker little incentives can do the trick. Appreciating their contribution to the organization makes them loyal and team up together towards achieving their goals. In the past Blue Sky have not been doing much on this line though there was promotions based on individuals skills. This was good but to attain uniform development all the employees need to be motivated regardless of their positions in the company. Those who are doing manual work have a role of ensuring the firm’s image is maintained just like the CEO and directors. Taking them for retreats just as Susan suggested is a way of motivating them and they will interact amicable outside work places and build strong understanding of each other hence uplifting the company’s goals to greater extent. In addition, motivation can be done by setting targets and whoever achieves that he/she is given something on top of basic salary. In the past Blue sky give its’ employees retirement benefits as motivation and this actually maintained and make the teamwork extra hard to meet targets of the firm. Apart from that medical and insurance cover should also be introduce to motivate them even further. The strategic plan is in the process of changing and decision-making is now done by all the CEO and directors in board meetings. This is a positive change because everyone is looking forward to achieving the company’s objectives, which will in the end benefit them financially. In fact, they are overseeing ways of reducing costs and increasing profits. Employees have been encouraged to be aggressive and venture into new markets to serve more clients. Also due to competition from the Indian’s firms they have put in place mechanisms of approaching that and even plan to hire a specialist to look for more ventures that can promote the industry.   Blue Sky Company had the problems of poor coordination of its divisions and prior knowledge of ever changing market demands. For this to be solved there, should be a clear structure of managerial duties stating well the roles of each individual and put an outline on the flow of information. This can be done well if the firm set up policies and strategies on how to implement them. All policies and strategies should be tabled before a technical panel to discuss on them and make amendments before implementation. Following the theory of contingency there must be well coordination of all activities so that targets are achieved and the progress of each division must be assessed regularly to determine their position and potentials. The SWOT analysis should also be carried out to establish a good working environment and set up the team spirit necessary for the business growth.

History of Slavery Impact on Contemporary Society Sample Essay Essay Example

History of Slavery Impact on Contemporary Society Sample Essay Essay Example History of Slavery Impact on Contemporary Society Sample Essay Essay History of Slavery Impact on Contemporary Society Sample Essay Essay Annotated Bibliography Acharya, A., Blackwell, M., Sen, M. (2014). The political legacy of American slavery. The authors who workinclusively with the government and Harvard University were aiming to illustrate the differences in the political attitudes and behaviorsas a result of the American slavery prevalence back in the days. The American southern states which were majorly occupied by the black Americans slaves who were owned by the whites have political inclement in support of the Republican political party. This statetends to express their resentment towards the blacks and their behaviortowards the blacks is cold and condescending. The historical persistence and their rigidity to change their beliefs on racial equity are beyond reasonable limits. They are conservative in nature in their political attitudes and actions, and this has been passed from generation to generation. The northern states have integrated peacefully and have welcomed the idea of change in behaviors and attitudes and actions towards the black Americans. Most of the northern states are inclined to democratic politica l party. Bertocchi, G., Dimico, A. (2014). Slavery, education, and inequality. European Economic Review The author through his work investigates the diverse effects of the slavery in America on the prevailing income imbalances and disparity across the American states. The achievements and the great steps made by the black Americans and the political steps that have been made to achieve good social integration and nation building. Steps have been made by the national and local government in supporting the education and employment of the black in American citizens (Bertocchi, 2014). Legislative laws have been put in place to govern against discriminative actions against equality in education, political attitudes and freedom and the general equality of all citizens irrespective of race and ethnicity. Cooper, F., Holt, T. C., Scott, R. J. (2014). Beyond slavery: Explorations of race, labor, and citizenship in postemancipation societies. Chapel Hill: UNC Press Books. This book looks at society with respect to race, labor and citizenship after the end of slavery. In this book, the authors assert that to understand the emancipation process, there is need of investigating the labor systems which succeeded slavery. In the book, the authors point out that while slavery ended, challenges were still faced by former slaves and slave owners as they tried to adjust to the new developments. In this book, one learns that while slavery ended, racial differences with respect to labor and citizenship still persisted and these problems still persist to date. Everett, S. (2014). History of Slavery: An Illustrated History of the Monstrous Evil. Chartwell Books. This book tells the story of the developmentof slavery where it describes the trans-Atlantic trade which brought a millionslaves to America from Africa. The book also reviews the life of slaves under the subjugation and exploitation by whites. In the book, the author illustrates the harsh conditions that slaves were subjected to and how they tried to overcome this situation. The author also addresses the issue of abolition movement where she analyzes the events that led to the rise of the movement. The book concludes with looking at how slavery is an issue by analyzing how slavery continues to affect the contemporary society. R Lovejoy, P. E. (2009). Identity in the Shadow of Slavery. London: Continuum International Pub. Group. This book looks at the effect of slavery on enslaved Africans and their descendants. It addresses issues related to gender, cultural, and ethnic factors through which slaves and their descendants interpreted their lives thereby creating societies with a shared identity. The book provides insight into how slavery resulted in a change in identities of African slaves as well as the developmentof new identities through the interactionof European and African culture. The book offers a critical review of the theoretical and cultural parameters of the black Atlantic world and offers readers insight into international experiences during slavery and how these experiences have shaped the contemporary black society.

Road Workouts for Truck Drivers Part 1

Road Workouts for Truck Drivers Part 1 A sedentary lifestyle (even when your seat is covering miles of road each day) is  bad for your health. Combining regular exercise with healthy eating habits can help make up for the amount of time you spend sitting. The driving experts at RoadMaster have some great tips to get you up and running–or at least stretching often and walking briskly.Take Proper PrecautionsFirst, check with your doctor to make sure you don’t have any underlying health problems that could affect a new workout regimen. Whenever you’re trying something new, be especially aware of your form to maximize your workout’s effectiveness and safety.If your company has a training program or there’s a gym near home, see if you can set up a few meetings with a trainer who can observe your routine and make suggestions to improve it. Don’t forget to rest between workouts! Recovery is when your muscles rebuild after all that exertion.One of the great things about being on the roa d is that you don’t need a lot of gear to workout- you can push or pull on the giant immobile object that gets you from point A to point B!- just make sure you test the stability and functionality of any equipment before you put your weight on it.And Accessories like stretch bands, dumbbells, jump ropes, and even a yoga mat can fit easily in your cab.CardioCardiovascular workouts cover all manner of moving and shaking, from walking to jumping rope, running to a spin class. Target your legs, shoulders, back, core, and arms- and you’re strengthening your lungs and stamina too. If you’re out of shape, go easy as you gear up for a cardio workout. And remember, 30 minutes of steady walking will do you more good than a series of springs. Keep moving at a regular pace to raise your heart rate, and be sure rehydrate afterwards. You can find stretching and beginner yoga videos online to help you cool down and keep your muscles from stiffening right back up.Check out part 2 for mosre exercises you can take with you on your route!

PRINCESS DIANA LESSON LEARNED Personal Statement

PRINCESS DIANA LESSON LEARNED - Personal Statement Example Thus, she considered human lives to be precious and she used her resources to help the needy individuals. This quality made her win the hearts of millions of people. Another very important leadership quality that was also held by the Princess was that of being alert and informed of the happenings around the world. She not only kept herself updated but also intervened and helped in situations where she could be of assistance. This positive attitude along with her active involvement made her a much liked personality. These lessons regarding the leadership of Princess Diana are of utmost importance. She formed a prime example of an effective leader because of her kind heartedness and compassion towards the people. Also her attentiveness towards the occurrences globally made her take active decisions for helping the people which made her popular amongst the masses. A leader can only be successful if he is aware and responsive to the issues faced by the common people. Also, a true leader is one who uses his power and authority for the goodness of the people. These qualities were possessed by the Princess and this earned her the love and following of many people from around the

Flight Simulators Research Paper Example | Topics and Well Written Essays - 1250 words

Flight Simulators - Research Paper Example However, before any flight simulator is used for any aviation purpose, it must be evaluated and certified by various authorities like the National Aviation Authority (3). In Canada, this responsibility falls within the mandate of the National Certification Authority and Transport Canada (TC). The device is normally evaluated against a given set of criteria focusing on different aspects. Despite the presence of several types of simulators in the aviation field, the aviation regulators have classified these simulators into three major classes. Full- flight simulators (FFS) flight training devices (FDT), and flight navigation and procedure trainers (FNPT). The full flight simulators are the most comprehensive and consist of completely closed cockpits which create the impression of real aircraft (4). They use very accurate 3D simulations in the training process. The FFS produced by cueSim is certified by the Transport Canada TC and given Level B qualification. This simulator is effective in the training of pilots for S76C++ aircraft types (4). CueSim has been awarded several qualifications for most of its simulators. FFS simulators play a very important role in the initial and recurrent training of the pilots in order to enhance their skills. In this regard, the FSS is granted certifications by different authorities in different countries. While dealing with the flight simulators, the authorities normally differentiate between the technical ability of the simulator and its use in the training process. The evaluation is meant to ascertain the replication of the simulator for training purposes (4). On the other hand, the flight navigation and procedure trainers (FNPTs) offer most of the services realized in the FFS but without the six-axis moving the base. These simulators are normally used in certain levels of flight training and recertification purposes.  

The Impact of the Euro Since Its Launch Dissertation

The Impact of the Euro Since Its Launch - Dissertation Example The Euro is one of the stable currencies in the world. It is the official currency of the eurozone which consists of 17 member states of the European Union. The euro was introduced as an accounting currency on 1 January 1999. The notes and coins for the euro were brought into circulation on 1 January 2002. In the period between the introduction of the currency and the advent of its notes and coins, the preceding currencies’ notes and coins were accepted, however such currencies were fixed against the euro. The significance of the currency on a global scale can be determined by the fact that it has become second largest reserve currency in the world. Apart from that, it has also become second most traded currency all over the world after the US $. According to the statistics released by European Union, more than â‚ ¬800 billion were in circulation as at June 2010. The euro has surpassed US$ in the combined value of notes and coins in circulation all over the world. According to the estimates released by IMF, eurozone is the second largest economy in the world. Many US economists had criticized the idea of a currency such as euro. According to such economists, euro was bound to be a failure and it would not last for so long. However, euro surpassed everyone’s expectations and in a very short period of time, it evolved to be one of the most powerful currencies in the world. Most economists were against the idea of monetary unification however the success of euro proves that mone tary unification is an evolutionary process. ... However, euro surpassed everyone’s expectations and in a very short period of time, it evolved to be one of the most powerful currencies in the world. Most economists were against the idea of monetary unification however the success of euro proves that monetary unification is an evolutionary process. From these facts and figures, it can be inferred that euro has become one of the most powerful currencies in the world and it has significant impact on the global economy. 2. Euro as Reserve Currency In order for a currency to be a favoured reserve currency, it must have well developed financial markets. The euro was formed after the unification of 17 currencies of the member states of the European Union. The unification strengthened the euro financial markets and it lowered the macro-economic risks of the countries in eurozone. This was one of the reasons why euro became one of the biggest reserve currencies all around the world. It inherited its reserve status from the currencie s that dissolved into euro. Before the introduction of euro the overall share of US$ as reserve currency was 70.9% which dropped to 64% in the year 2008. On the other hand, the inherited proportion of the euro as reserve currency was 17.9% in the year in which it was introduced, i.e., 1998. One of the reasons behind the euro’s status of one of the most reserve currencies is due to German Mark. The proportion of euro as reserve currency increased to 26.5% in the year 2008. The euro has significantly affected the status of US$ as a reserve currency. Most economists are also debating the possibility of the euro replacing the US$ as the most held reserve currency. According to David

Internet Marketing Dissertation Example | Topics and Well Written Essays - 7000 words

Internet Marketing - Dissertation Example These athletes would be like spokespeople for the shoes. Other considerations that Mercury needs to consider is whether they want to concentrate on on-line stores or brick and mortar stores, and the importance of conducting marketing research to get ahead of coming trends. These are all the concerns which have been identified by research regarding on-line marketing trends. This research was compiled by using the methodology of secondary research, which means that, as opposed to using primary research as a methodology, the actual data was collected by others. The advantages to this are cost and time, as secondary research is must less costly than primary, and can be compiled in much more timely fashion. This dissertation will also propose an on-line marketing model which utilizes the concepts which have been revealed through the research. Introduction Internet marketing is an excellent, relatively low-cost way, for new brands to get their name out to the general public. Research shows that social marketing, if done correctly, can produce excellent dividends for companies, and specific research about Facebook shows that its demographic and reach would be an excellent place to focus the marketing plan. ... Other considerations that Mercury needs to consider is whether they want to concentrate on on-line stores or brick and mortar stores, and the importance of conducting marketing research to get ahead of coming trends. Methodology   Ã‚   The research method that was used was secondary data.  Ã‚   Secondary data is, in a nutshell, data that has been collected by others. It can be in the form of government and regulatory reports, company reports, published academic research, and internal documents produced by organizations (Harris, 2001).  Ã‚  Ã‚   The advantages of using secondary data is that it is readily available, and generally has a low cost.   (Hopperth, 2005).   This is contrast with collecting primary data, which is often prohibitively expensive. (Brown & Semradek, 1992).   Time factors are also important, in that primary data can take years to compile, while secondary data may be compiled in a matter of months. (Hopperth, 2005).     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã ‚  Ã‚  Ã‚   In this case, the secondary data that has been compiled consists mainly of articles in peer-reviewed journals, as well as resources which have been compiled from Internet search sources. It is appropriate to obtain secondary sources from the Internet, as the topic is in regards to on-line marketing. To this end, the articles which are germane to the topic are not limited to peer-reviewed articles and studies, but also more informal informative sources, such as blogs, as these may provide insights into the topic at hand. The inclusion criteria for articles are that the articles should be recent. While there are some articles which date from the early 2000s, the majority of the articles are from 2008 and later. This is important, as on-line marketing is ever-evolving, and the strategies which define the genre

European Union Law Essay Example | Topics and Well Written Essays - 3500 words

European Union Law - Essay Example Christian is a registered Danish citizen. Consequently, Denmark is an EU member country. The logic now sails through that Christian has the right to reside in the UK alongside his family. According to the EU charter Article 21(1) TFEU, every citizen of a country that is member of the EU has the right to move and also reside in any country that is a member of the union; however, the rights are subject to conditions laid down by the treaty.3 This clause states that citizens of member countries are not supposed to be distinguished by services offered by the state. In fact, the state is supposed to treat them as equals with the citizens, with equal employment opportunities, social security and other citizenship privileges. The law extends to the fact that any EU citizen can complain about services offered in the country in which he or she is a resident and a taxpayer. The carter provides for free passage and residence as long as; the person does not pose a public policy risk and is not a strain of public finances. Since he is not dependent and has a level of employable skills, Christian can reside in the UK indefinitely. Minh is a legal wife to Christian. Under EU law, a person married to a citizen of an EU member country gains automatic access to privileges enjoyed by citizens of the EU countries. In this regard, Minh has the legal right to stay in the UK as long as she is Christian wife. The EU recognizes the social setting and importance of incorporating family members who are not citizens of EU member countries. This applies and is limited to the nuclear family which includes parents and children. The only requirement to officiate the union is the presence of a marriage certificate from a recognized source that state the couple is in a familial relationship. Available information show that Minh has tried to apply for employment at a London college. It implies that she legible under UK labor laws to work and reside in the country. Therefore,

Internet Marketing Dissertation Example | Topics and Well Written Essays - 7000 words

Internet Marketing - Dissertation Example These athletes would be like spokespeople for the shoes. Other considerations that Mercury needs to consider is whether they want to concentrate on on-line stores or brick and mortar stores, and the importance of conducting marketing research to get ahead of coming trends. These are all the concerns which have been identified by research regarding on-line marketing trends. This research was compiled by using the methodology of secondary research, which means that, as opposed to using primary research as a methodology, the actual data was collected by others. The advantages to this are cost and time, as secondary research is must less costly than primary, and can be compiled in much more timely fashion. This dissertation will also propose an on-line marketing model which utilizes the concepts which have been revealed through the research. Introduction Internet marketing is an excellent, relatively low-cost way, for new brands to get their name out to the general public. Research shows that social marketing, if done correctly, can produce excellent dividends for companies, and specific research about Facebook shows that its demographic and reach would be an excellent place to focus the marketing plan. ... Other considerations that Mercury needs to consider is whether they want to concentrate on on-line stores or brick and mortar stores, and the importance of conducting marketing research to get ahead of coming trends. Methodology   Ã‚   The research method that was used was secondary data.  Ã‚   Secondary data is, in a nutshell, data that has been collected by others. It can be in the form of government and regulatory reports, company reports, published academic research, and internal documents produced by organizations (Harris, 2001).  Ã‚  Ã‚   The advantages of using secondary data is that it is readily available, and generally has a low cost.   (Hopperth, 2005).   This is contrast with collecting primary data, which is often prohibitively expensive. (Brown & Semradek, 1992).   Time factors are also important, in that primary data can take years to compile, while secondary data may be compiled in a matter of months. (Hopperth, 2005).     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã ‚  Ã‚  Ã‚   In this case, the secondary data that has been compiled consists mainly of articles in peer-reviewed journals, as well as resources which have been compiled from Internet search sources. It is appropriate to obtain secondary sources from the Internet, as the topic is in regards to on-line marketing. To this end, the articles which are germane to the topic are not limited to peer-reviewed articles and studies, but also more informal informative sources, such as blogs, as these may provide insights into the topic at hand. The inclusion criteria for articles are that the articles should be recent. While there are some articles which date from the early 2000s, the majority of the articles are from 2008 and later. This is important, as on-line marketing is ever-evolving, and the strategies which define the genre

Analysis of Doves Real Beauty Sketches campaign Essay

Analysis of Doves Real Beauty Sketches campaign - Essay Example The second set of portraits were more beautiful than the first ones. The video became extremely popular in social media because it revealed that women were more critical of their beauty than were others. While the campaign received widespread praise, some also criticized it for making beauty a central part of women’s self-identity and self-esteem. The following analysis discusses the marketing concepts at work in these praises and criticisms. Social Media Marketing The video was viewed more than 14 million times within a week of its launch (Dan, 2013). This level of reach is a testament to the growth of online and social media marketing. Social media marketing through platforms such as Facebook, Twitter and YouTube empowers consumers by allowing them to share and comment on the marketing message. According to Tuten (2008), social media helps to impart a personality to brands which helps to differentiate a brand from others. Shareability of marketing content has been facilitate d by the integration of various platforms. Such integration has been achievable because of the Web 2.0 technology (Zarrella, 2010). Evans (2010) explains that marketing through social media creates a deeper sense of engagement with the consumer and develop a two-way relationship with the brand. For instance, Dan (2013) states that he was alerted about the video through his Facebook page. This can also be related with viral marketing through which content reaches a worldwide audience as viewers share it with members of their social networks. Media Planning The choice of platform also reflects the importance of effective media planning by which Dove was able to ensure that the campaign was rolled out to reach the target audiences around the world. According to Funk (2012), YouTube is the most appropriate brand for visual brands such as fashion and lifestyle brand. According to this view, Dove made an appropriate choice of media platform. Secondly, Kelley and Jugenheimer (2008) argue t hat ethnic diversity and geography impact media planning decisions. This supports the initial launch of the campaign in English speaking countries. Role of Market Research Dan (2013) also reveals that the campaign was based on market research findings, thus helping to illustrate the importance of reliable market research for successful marketing campaigns, particularly in international markets (Craig and Douglas, 2005). According to the research used by Dove, only 4 percent of women believe they are beautiful. Dove uses this research to reach out to the 96 percent of women and convince them that they are beautiful. Emotional Branding Another aspect of the campaign is the emotional nature of the content. Gobe (2013) explains that effective consumer interaction is based on feelings and senses. The Dove campaign explores the insecurity women experience when it comes to physical beauty. Travis (2000) explains that greater trust between the brand and consumer is created through emotional branding. The campaign also shows how the looking-glass theory works by showing how women view themselves critically in response to societal pressures and norms (Boone and Kurtz, 2013). The emotional impact is further heightened by the use of testimonial advertising where the women share their thoughts and feelings with the viewer, where the spokesperson adds authenticity to the advocacy role (O’ Guinn, Allen and Semenik, 2009). Perception and Self-Reflection Perception and self-reflection play an important part in consumers’ interpretation of their behaviours (Koekemoer, 2004). The campaign shows how women perceive themselves in terms of beauty. The campaign attempts to promote the concept of real beauty by showing that women are more beautiful

Theories of Crime Essay Example for Free

Theories of Crime Essay Why do people commit crime? This is relatively strong topic discussed by sociologists that believe criminal or deviant behaviors are not because of ones physical characteristic. This essay will mainly focus on the Functionalist and Conflict Theories of crime. Conflict theorist argue that deviance is deliberately chosen, and often political in nature, where as Functionalist theorist argue that deviance and crime is caused by structural tensions created by social structure. Functionalists argue that people commit crimes because there is something wrong with the society the individual is in, and that this is what causes the individual to commit crime. Crime is caused by the structure of society. Conflict theorists argue that the criminal makes a choice to commit a crime in response to inequalities of the capitalist system (Giddens, 2001). Subcultural functionalist, Albert Cohen, bases his research on the lower classes. Through his research Cohen found that the lower class adolescents were disadvantaged in respect to success in general life. Cohen believed that the lower class were disadvantaged before they even started to achieve. Cohen argued, majority of the lower class children, do not start at the same position as the middle class. Because of this situation, Cohen thought that lower classes children suffered from status frustration (Haralambos and Holborn, 2000). Due to this lower class childrens annoyance with their position within society, Cohen developed the theory that the lower class child would develop or form into a sub-culture where delinquent subculture takes its norms from the larger culture but turns them upside down (Haralambos and Holborn, 2000). Due to the subculture creating goals, by the delinquent, as unattainable within society, Cohen argued that this is a cause of deviance and crime. Basically, with Cohens theory, it is mostly based namely on lower class position. Unfortunately, this only recognises that the lower class has more of a greater possibility of becoming deviant in there behavior, and Cohen disregards crimes of higher class. Another suggestion Cohen makes is that all disadvantaged people will perform acts, of deviant, criminal nature to achieve their goals. An important to understand that this is not always the case. Some individuals choose to work hard within society and its laws to  gain legitimate success (Haralambos and Holborn, 2000). Sociologist Merton, another functionalist, developed the Strain Theory, which he updated from Sociologist Durkheim theory of anomie. Durkheim stated in the anomie theory that circumstances in which social norms are no longer clear and people are morally adrift (ODonnell, 1997). Merton then modified Durkeims statement by instead stating that term anomie is to describe the strain which occurs when individuals experience conflict between their pursuit of societies goals and the means society provides to achieve them (ODonnell, 1997). Merton mainly focuses on various acts which he believed may lead to acts of crime and deviance. Merton believed that there are various goals pushed by society and that surrounded by a set of means to obtain these goals example like hard work, education, and following the law. Merton says that everybody has the ability to achieve these goals, and then with that developed the five models of adapting to the strain. The four models Merton put forward are conformity, innovation, ritualism and rebellion. Conformity is when a person continues to accept goals and the means to obtain these goals even through failure is almost inevitable. Innovation,is the response when the individual accepts the goals set by society but rejects the means (to obtain these goals) set by society (Jones. P, 1996), also merton goes on to say the individual finds a replacement to societies means, this being an illegal act (ODonnell. M, 1997). The third in Mertons theory is ritualism, this is where the means and goals of society are adhered to but the individual has lost sight of the goals and has no interest in the outcome of his/her work (Sociological Inquiry, 2003). The fifth part of Mertons theory is rebellion where the individual rejects both the means and goals set by society, this is recognised as terrorists/radical political parties (P. Taylor , 2002). Cohen and Mertons theories are both that of a functionalists perspective. They both in turn believe crime is needed within society, to indicate there is a problem and in turn that problem can be resolved (Sociological Inquiry, 2003). On the other hand there is the interactionalists perspective on crime and deviance. There are similarities and differences between the functionalists and the conflict theiorists interpretation of why deviance and crime are committed. Stuart Hall is a conflict theorist, whom in 1972 studied the increasing problem of mugging. Hall believed that class position was irrelevant in respect of the victom (ref). He researched and discovered that muggers targeted people whom appeared to come from a similar background to themselves, instead than the poor class stealing from the lower class. Hall believed that the source of moral panic was not the underlying economic problem (Haralambos and Holborn, 2000). This opinion is in completely different to that of both Cohen and Merton who both identify class as a major factor in crime, and both based their theories on the lower classes. Hall is belief and research concluded that the individuals within society committing the crimes where individuals in society forced into crime due to the nature of the economic situation. Talking another theorists view, Marxist, Hall argues that it is As Hall takes a Marxist view on crime some sociologists argue that economic situation is the cause for crime and deviance which is unavoidable. However Halls study is based upon statistics which maintain no bias. Halls study, like that of Cohen and Mertons, focuses on class. But unlike others sociologists i.e. Cohen and Merton, it acknowledges that criminals can/do target individuals in similar social situations as themselves. Cohen and Mertons studies gave the impression that the lower classes select the upper classes and intentionally harm them. This study clearly states that anyone is liable to become a victim of crime and acknowledges the influence of the media on crime. Living in a world where the media has such a large influence upon people it is easy to see how many crimes are exaggerated on television and in the newspapers, the term moral panic used by Hall is a good description. Ian Taylor, Paul Walton and Jock Young, new criminologists with studies leading towards Marxist perspective, have developed the theory which they believe criminals and deviants choose to break the laws set by society and decline out of free will. And do believe are influenced by external factors. Taylors view, according to the free will theory, is This theory is completely different to the Functionalists theorists whom believe the opposite. the meaningful attempt by the actor to construct and develop his own self-perception (Haralambos and Holborn, 1991). The free will theory developed by new criminology This strand of new criminology does not acknowledge or support the link of why crimes and deviant acts are commited through theories like anomie, physiological perspectives and those which include the forming of a subculture. Taylor, Paul and Jock are in complete contrast to the functionalist opinions and actually see crime and deviance as actively struggling to alter capitalism (Giddens, 2001). They see crime, more often than not, as a deliberate act, with a political basis against the state. They have a liberal view on the capitalist society and its restrictions and would base much devotion on the freedom of a future society (M. Haralambos, M. Holborn, 2000). They believe that ethnic minorities, homosexuals and drug users should not be persecuted but accepted by society (M. Haralambos, M. Holborn, 1991). In conclusion this document discussed that functionalists and conflict theorists have opposing views in relation to the nature and cause of crime and deviance. It has discovered that functionalists see crime and deviance as a product of society. Unlike conflict theorists perceive crime and deviance as choice chosen by the criminal. The functionalists determine that the environment determines and influences the opportunities given to an individual. Individuals have choices in the way they interpret and act upon the opportunities society provides conflict theorists state. The theories present in this document help to form a larger picture looking into cause and affects of crime and deviance. REFERENCE LIST Giddens. A, (2001), _Sociology_, Polity Press, fourth Edition, UK Jones. P, (1996), _Studying Society Sociological Theories and Research Practices_, Collins Educational, London M. Haralambos, M. Holborn, (1991), _Sociology themes and perspectives_, Third edition, Harper Collins, London M. Haralambos, M. Holborn, (2000), _Sociology themes and perspectives_, Fifth edition, Harper Collins, London ODonnell. M, (1997), _Introduction to Sociology_, Fourth edition, Nelson, London P. Taylor, (2002), _Sociology in focus_, Causeway Press, UK Sociological Inquiry (2003), _Anomie and Strain: Context and Consequences of Mertons Theories_ (Vol. 73 Issue 4 Page 471 November 2003), viewed May 5, 2008. http://www.planetpapers.com/Assets/5728.php

PG Pakistan

PG Pakistan Introduction to the Project:- I would like to introduce our product, I choose the product Pampers by Procter and Gamble. I analyzed the marketing environment of the company and its competitors around, on the whole the main focus will be on the marketing mix of the product which will include Product, Price, Place and Promotion analysis, Including the brief summary at the end of the project with some conclusions and recommendations. Brief History of the Company:- PG Pakistan is a subsidiary of the Procter and Gamble Corporation the leading consumer goods company with a mission to improve the lives of consumers wherever it operates. PG is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. Many of these world brands (Ariel, Tide, Pert Plus, Pantene pro-V, Head Shoulders, Pampers and Always) have become famous household names and are found in almost every home. Headquartered in Cincinnati-Ohio in the USA, PG has local operations across the globe in more than 80 different countries, including numerous manufacturing sites and 18 RD-technical centers. PG is an internationally owned company with publicly traded shares, currently owned by over one million shareholders from around the globe. PG employs over 100,000 people from all over the world, spread evenly between 1-USA, 2-Europe/Middle East and Africa and 3-Latin America/Asia. PG hires and respects individuals regardless of rac e, color, religion, gender, age, national origin, citizenship or disability, and actively promotes diversity within its organization as well as in its business operations. Procter Gamble started its operations in Pakistan in 1991 with the goal of becoming the finest global local consumer goods company operating in Pakistan. With commitment came growth, and in 1994 we acquired a soap-manufacturing facility, a sprawling 7-acre land at Hub, Balochistan. Over the past nine years, the plant achieved state-of-art manufacturing technologies and quality assurance processes. With a recent strategic investment of 5 million dollars, the bar soap production capacity jumped three-fold. As a company Procter Gamble have always believed in the potential Pakistan has as a country and a nation to develop and excel. No wonder PG Pakistan, within the last 12 years, has reinvested over $100 million in Pakistan and has contributed close to seven billion rupees to the Pakistani governments revenues over the last 5 years in the form of sales tax, customs and excise duties. That is also why 99% of the jobs that PG Pakistan creates in Pakistan are held by Pakistanis. All this makes PG a more locally involved company than many companies actually headquartered in Pakistan P G quotes We proudly celebrate being a part of the Pakistani way of life. (Official Website Statement) Something about our Product:- Our product is Pampers and the brief history of Pampers is as follows:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Victor Mills was an American chemical engineer who, while working for the Procter Gamble Co., revolutionized child care with the invention of the disposable diaper; he began work on that product in the 1950s, using his grandchildren as test subjects (b. 1897d. Nov. 1, 1997). (Britannica Encyclopedia) Evolution of Pampers:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Evolution of Pampers has been carried out through its invention in 1950 to present year 2006. Today, Pampers offers a variety of customized sub-brands to address a childs growing (and going) needs. Globally Pampers is the undisputed leader with over 50 percent of the market share. Addressing an international stronghold, the home page of Pampers on web shouts out a welcome to over 20 different nations, offering versions of the site in many languages. In line with its aim to build a go-to site, Pampers.com contains a wealth of parenting know-how. The majority of said know-how is assembled courtesy of a section called the Pampers Parenting Institute (Vivian Manning, Web Article) Introduction of Pampers in Pakistan:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In August 2000, Procter Gamble launched Pampers in Pakistan. Local consumers benefit from this globally renowned product that is approved by standards of the Human Safety Reassurance Program and also endorsed by the International Society of Pediatricians. Imported from Saudi Arabia, Pampers is packed locally and aims to provide a better parenting experience to Pakistani mothers. (Official Web Statement) Marketing Mix Analysis:- The set of all controllable tactical marketing tools, product, price, place, and promotions .that a firm blends to produce the response it wants in the target market. (Kotler, 11 Ed) Marketing mix includes:- Product Price Place Promotion We will analyze all the four categories of Marketing Mix:- First of all we would like to tell about some of the competitors of the Pampers. As Pampers is manufactured by PG in Saudi Arabia and packed in Pakistan, They hold a significant place in the market with some local Competitors Competitors:- Strong competitors:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  There is no such string Competitors of Pampers in Pakistan however some new companies recently entered the scene in last few years. Weak Competitors:- In some what weak Competitors following competitors are there:- Baby Master (Comfort plus): Baby master Comfort plus Diapers are made by Z J hygienic products private limited. LG Household Health Care:- LG recently launched its baby diapers in the brand name of Maman Premium Some Foreign Brands:- Foreign brands of Huggies, Luvs Pampers Its self are competitors to Pampers sold in Pakistan, but they are afforded by few people in the country. PRODUCT:- Name:- Pampers Parts of Product (Pampers) Core part or Benefits The core parts or benefits of pampers is it provide baby care, form the very tender age of 2 months to 4 years, Pampers is the brand which introduced the world to the concept of the disposable diaper. Actual parts   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Actual parts of Pampers are different sizes of packages which come under the age Category of the child like it ranges from 2 months to 4 years. In Small, Medium, Large sizes Augmentation   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Augmented part we can say that Pamper.com international website deals with delicate sensibilities of new parents, this area offers free expert advice through alliances with organizations and Pamper is also the innovator of Pampers Baby care Mobile Clinic, which is a door to door activity that educates Mothers about the key benefits of Pampers and on Baby care tips. Packaging Pampers packaging is done in Pakistan, and the company has introduced many packs for different segments of the markets depending upon the babys age group and weight. Small Pack with 9 baby diapers age ranging from 2 months to 8 months. Medium Pack includes 8 baby diapers age ranging from 10 to 28 months. Large Pack includes 7 baby diapers age ranging from 29 to 40 months Value Packs (Large Packs including 16-20 Diapers in all sizes.) Product Segmentation:- The Company is targeting the common house hold of the country with the firm belief that the company provides the baby care products to its very best. The awareness program is being created by making many health issues seminars and mobile baby care services which guides the mothers to take better care of their new born. Market is very much open for all the competitors, the competitors are competing in the better product survival environment. PLACE:- Distribution (Intermediaries) Channel:- Company uses these levels of Distribution of Pampers:- Distributor:- There is one large distributor in the city (Lahore) .The distribution of the P G products in Lahore city is done by IBL Private limited. Small Distributors:- The Pampers is distributed to the retailers by some small distributors which are defined and are divided on the base of geographical area of the city. Availability:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pampers are very widely distributed through the group of both the main supplier in the city and small distributors, it is widely available at most retail shops in suburb, towns and pharmacies. Justification:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The availability of the Pampers in the market is due to the knowledge of the people towards baby care, and pampers really innovates the culture of baby hygiene and care products, this is the main reason of its wide availability in the market. People are more conscious towards the baby health issues and pamper is one of the core product in that regard. PRICE:- Internal Factors Internal factors affecting pricing of Pampers are: Goal and Objectives Companys goals and objectives are to maintain the market share of Pampers and to survive in the market. So company shifts its prices to increase sales and maintain its market position. Cost Aspects Actual Cost:- Cost of production i.e. Cost includes its raw cost of importing from Saudi Arabia and its Packing in Pakistan. Costs involve in transportation of Pampers and its promotional Advertisements. Organizational Consideration The decisions regarding the price of Pampers is undertaken by the mutual consent of PG (Brand Director), Pampers Marketing Managers, Pampers Brand managers and Companies activation manager. The up and down in the price of the Pampers is due to there Competitors price strategy. External Factors Market and Demand Pampers has a stiff competition now a days due to two competitors competing along with Pampers ,In Winter season the demand for the baby diapers Increases so the company follows the promotional price strategy. Competitors Pricing Strategy Competitors price strategy also affects the price and promotional strategy of the Company, but Pampers holds quite good share in the market so Competitors may have the effect on the pricing strategy but t normal extent. Prices Adjustments Techniques Discount Techniques Pampers follows different discounts techniques for the distributors, retailers and consumers. The details are as follows. Distributors PG offer 6% discount to their distributors on Pampers. Retailers Pampers offer Rs. 8 to 10 to the retailers on each Pack offering them the pack for 90 to 92 Rs. Consumers Consumer Price for the Normal Pack in all sizes is Rs 100 and Value Pack is Rs 169 Price Comparison of Pampers with other brands Brands Quantity (No Of Diapers) R.P S.T Consumer Price (Rs) Pampers Normal Pack 7-9 86.9012.10100 Small Size 9 86.9012.10100 Medium Size 8 86.9012.10100 Large Size 7 86.9012.10100 Value Pack(All sizes) 14-18 144.2324.77169 Baby Master Normal Pack 7-9 82 10.1394 Small Size 9 82 10.1394 Medium Size 8 82 10.13 94 Large Size 7 82 10.13 94 LG Maman Diapers Normal Pack 7-9 82 10.1394 Small Size 9 82 10.1394 Medium Size 8 82 10.13 94 Large Size 7 82 10.13 94 Promotion Promotion Mix Advertising:- P G uses extensive promotional tools to promote it product Pampers. The Advertising phenomenon which is used for pampers promotional campaign is Educational Promotion, which means that the advertisements on the media is purposely educative which define the mother child relation ship with the use of Pampers .Most of the adds used in the media educate mothers of how to be better in baby care and to benefit the use of pampers for the toddlers. Objectives of Advertising:- Pampers advertises on television all year round delivering the central message of a nights sleep being essential for a childs growth and development , and the only way to ensure a good nights sleep is to keep the baby dry. Pamper is also the innovator of Pampers Baby care Mobile Clinic, which is a door to door activity that educates Mothers about the key benefits of Pampers and on Baby care tips. Public Relations:- Pampers forms a healthy relationship environment between mothers pampers and child, by building a complete figure of baby care phenomenon. Like recently A product upgrade on Pampers, was announced at a press conference in Karachi .The event also celebrated Pampers successful collaboration with the Pakistan Pediatric Association in delivering child welfare education to the Pakistani mothers. (Press Release Source) Sales Promotion:- Pampers has always offered sales promotions for its customers by introducing the Value Packs from time to time, also offers discounts on its Value packs to strengthen its Sales Promotions. Selection of Media:- Pampers have used all types of media sources available in the country like Television, Radio, Bill boards, poster adds. Marketing Mix Analysis:- Recommendations and Conclusions:- The product mix for Pampers is broad and it contains a deep line. The special feature of Pampers is the new diaper core design including a new dual acquisition system which helps to improve the condition of babys skin through a better dryness performance. The Pampers core takes in urine from the diaper surface after loading. Fast acquisition minimizes babys contact time with the skin. A homogeneous blend of cellulose and a very absorbent material result in efficient distribution of the GM. The storage technology locks the urine away so that it cannot return to the babys skin. Leg elastics, barrier leg cuffs and the waist shield are added to provide greater leakage prevention. The fastening strips allow the diaper to be refastened over and over again. Balsam lotion on the top-sheet provides comfort and moisturizing to babys skin, each time he moves. Furthermore, labeling is also important to Pampers. Every label clearly shows the Pamper logo on its package. Labeling is also used as a way to educate consumers. For example, Pampers had a public campaign educating parents of the importance of placing their baby on their back to sleep to help prevent Sudden Infant Death Syndrome (Back to sleep). The Back to Sleep message was printed on the back of all packages on diapers in order to educate and inform consumers of this serious matter. Pricing:- Pampers is a premium product that has a substitutes available in Pakistan; such as Baby Care, LG Maman Diapers, private and generic brands, Cloth Diapers. Pricing is done so that Pampers is economically affordable by all households. In addition, they use psychological pricing; all of their products prices end with a nine . This makes the consumer feel they are receiving a good value for their money. Pricing is also elastic; consumers may buy a different product if the price of that product is better. This is one reason why Pampers uses competition-based pricing when determining what the price for their products will be. Pampers major competitor is prices for the diapers are basically the same. This helps to maintain their portion of the market share. However, Pampers diaper wipe line costs a little more than Baby Care, LG Maman Diapers which gives Pampers the advantage of focusing on the quality of their diaper wipe line. Distribution for Pampers is intensive, allowing them to reach their target markets; thus staying competitive with their competitors. Pampers can be found in most grocery, convenience, drugstores, and retail stores.. Since Pampers products are convenience products distributing their products in many stores helps Pampers to remain competitive, maintain their market share, and gain a portion of the market as well . As market share of Pampers in Pakistan is 75 % (official website source) The promotional mix of Pampers contains a variety of elements through non personal selling. These elements include advertising, product placement, sales promotions, and public relations. All these methods of promotion are consistent with Pampers message. Advertising is done in magazines that pertain mostly to parenting, TV commercials, and billboards. Recently Pampers decided to cut back on their TV commercial air time and concentrate more of their advertising using product placement (Flint, 2005) Sales promotions are done on a continuous basis with Pampers. These types of promotions most normally include coupons, displays, rewards, and samples. Furthermore, they utilize direct marketing to some extent by brochures, and pamphlets that educate parents about their childs development stage while promoting and informing consumers about their products. PG in Pakistan, produces bar soaps and repacks bulk shampoos into sachets and bulk Pampers into smaller Pampers packs Pampers uses public relations throughout its entire global market. They make donations to many causes and are associated with many prominent organizations in Pakistan. Like They Step up to provide services to Earth Quake Hit areas last year in Pakistan. They have an global website for parents and healthcare professionals that help educate them on many aspects of babies and toddlers. Pampers has been successful in developing a well integrated communications strategy. Their message is consistent and they have coordinated their promotions to ensure that the consumers are well informed about their products. By educating parents about the developmental stages from newborn to toddler, Pampers has been able to successfully promote it products at the same time. Indicated Action/Recommended Changes:- Even though Pampers has a well built strategy in place, there is always room for improvement. Two areas where improvements could be implemented are in extending their product line and developing new promotional strategies. Their product line could be extended to include bath products such as baby soap and shampoo for the baby. This would be good in educating parents the importance of teaching cleanliness to their babies. Some what high prices of Pampers could not extensively attract the low income people in Pakistan, We recommend that Pampers could introduce the Value pack of 5 Diapers for 50 Rs, to attract the most part of population, The cost may be very large initially, but we think that this change will work wonder in long run for the Pampers ever bright future in Pakistan, People with low income use to buy open pamper pack , like one or two piece at a time, and retailers benefit this opportunity by charging high prices it could be made publicly beneficial by introducing small packs containing 2 -3 diapers. Lastly, Pampers could promote their product a little more vigorously. For example, to gain new customers and keep loyal customer they could place a coupon for diapers on their package or inside the package of diapers. This could help increase sales since fewer customers would want to switch to another brand that has a better price. Even though they do have the rewards program for purchasing Pampers, not all customers get to reap these benefits due to lack of internet or just not being aware of the program. Coupons would give all the fair chance of being rewarded by saving money when they purchase their products

Does Human Cloning Produce An Embryo? :: Argumentative Persuasive Topics

Does Human Cloning Produce An Embryo? In February 1997, Dr. Ian Wilmut and his team startled the scientific world by showing that the nucleus from an adult sheep's body cell could be used to produce a developing embryo that would grow into another, genetically identical sheep. There was no doubt whatever that this process ("somatic cell nuclear transfer") produces an embryo of the relevant species. As Dr. Wilmut said in his groundbreaking article: "The majority of reconstructed embryos were cultured in ligated oviducts of sheep... Most embryos that developed to morula or blastocyst after 6 days of culture were transferred to recipients and allowed to develop to term," etc. [I. Wilmut et al., "Viable offspring derived from fetal and adult mammalian cells," 385 Nature 810-813 (Feb. 27, 1997)] Now that the discussion has turned to humans, political spokespersons for the biotechnology and pharmaceutical industries have decided to engage in a curious avoidance of the fact that somatic cell nuclear transfer using a human nucleus would produce a human embryo. There seem to be two reasons for this: a. some spokespersons maintain -- contrary to scientific evidence, the findings of the NIH Human Embryo Research Panel, and current federal law on embryo research -- that no human embryos should be called "embryos" for the first two weeks of existence.1 b. because cloned embryos are seen as such useful research material for destructive experiments, current restrictions on embryo research etc. must be evaded by denying that an embryo produced by cloning deserves the name. Thus euphemisms and misleading or inaccurate terms ("totipotent cell," "clump of embryonic cells," "unfertilized oocyte," etc.) have entered the political discussion. They are employed to conceal the fact that researchers want to be allowed to use cloning to produce and destroy human embryos. Biotechnology groups claim to oppose the cloning of "human beings" or "persons" -- but they reserve the right to conduct cloning experiments on human embryos and fetuses, so long as none is allowed to survive to live birth. Fortunately, one can cut through the political evasions by looking at the professional literature -- including writings by those who support cloning of embryos for research purposes: "One potential use for this technique would be to take cells -- skin cells, for example -- from a human patient who had a genetic disease... You take these and get them back to the beginning of their life by nuclear transfer into an oocyte to produce a new embryo.

The Life-Threatening Experience :: essays research papers

I was a freshman in high school and invited to the biggest party an underclassman could attend. I had no reason to think that attending this party would put me in a life-threatening situation. I thought the party would be exciting and fun. Instead, it turned into a night that ends so tragically. One Friday night some friends and I decided to attend our high school's football game. Upon arriving, the stadium was already covered with overjoyed, and exciting fans. During the game, there was excited chattering about the party. Everyone was talking about going. Finally, the game was in the last seconds of the fourth quarter,a nd oru team was winning. The crowd was all fired up. When the game endend, everyone stampeded to theri cars and headed to the party leaving the once filled stadium deserted. When we finally arrived to the party, I could feel my body trembling with excitement and nervousness. It was a couple minutes after 10 pm and the party was already jumping off. Wehn entering the main room, you could see people dancing, clowning, and just having a good time. Althought the room wasn't that big, I begin to dance and enjoy myself as well. All of a sudden a fight broke out. You would have thought someone screamed free food the way everyone was running. People were falling all over the place trying to avoid the fight, but no one would break it up. When the fight was brought to a halt, everyone was ordered to leave. Everyone was stumbling trying to get out the house and to their cars, until one of the guys fighting decided the the issues wasn't resolved. He pushed his way back into the house, pulled out a gun and begins shooting. I was so close that I could hear the bullets flying by my ears, and I could see the sparks from the gun. I couldn't move; it was like someone turned my knees into the off position. Suddenly, I was pulled to the floor for protection. The shooting finally stopped. Everyone raced to their cars as if they were in a marathon. Out of nowhere, a low-pitched scream was heared. Two of my friends were found bleeding due to bullet wounds to the head.

Welcome to South Africa

Welcome 2 ZA, welcome 2 massive poverty, obscene inequality & such horrible outbreaks of disease, murder, rape, malnutrition, suicide, HIV Aids, homelessness & scale breaking numbers of orphans. Welcome 2 the harsh reality of raging racism & the still glowing embers of slavery; the prison of poverty. Poverty defined is the deprivation of those things that determine the quality of life, including food, shelter, clothing & safe drinking water, but also intangibles such as the opportunity to learn & the respect of fellow citizens. Could you imagine living day in, day out, without any of these? Many people in ZA live without any of these things. Perhaps this is why they are only expected to live to 50. Every 10 seconds someone dies of some unquestionable reason that in our society we would find totally unacceptable. Racism is another factor which is adding 2 the instability of ZA. By its simplest definition racism is the belief that racial differences produce a clear superiority over a particular race, religion, colour, ethnic origin or group. Certain sections of society maybe denied rights or benefits, or get special treatment. Before 1994 in apartheid ZA people were classified according to the colour of their skin. The history of racism in ZA is appalling, for example in 1836 inadmissible human zoos were set up to parade the black people which they labelled ‘niggers and savages'. They were forced to do things with no clothes on and beaten to near death if they refused to do so. White skinned people thought they were of more value than a dark skinned person. They honestly believed that dark skinned peoples only use was to slave for them. When a problem occurred it was the black persons fault. Personally I feel that this frame of mind is arrogant and stupid, but also ironic. How can you call someone ‘coloured' when black, brown and white are all colours. The apartheid was a list of restricting rules imposed upon the blacks to segregate them from white people. When it was removed individuals who had previously supported apartheid publicly apologised, including F W de Klerk. He said â€Å"I apologise in my capacity as leader to the millions who suffered wrenching disruption of forced removals; who suffered the shame of being arrested for no reason; who over the decades suffered the indignities and humiliation of immense racial discrimination. As expected the years and years of anger at being constantly humiliated exploded and fears that the change of power in ZA would be violent were confirmed. It was here that the song ‘Beeko' was released by Peter Gabriel which repeated ‘when I try to sleep at night, I can only dream in red, the outside world is black and white with only one colour – dead'. All of this has supposedly passed and now according to the image the govt portrays the country is fine. I know from times out there that this wound has not completely healed. It still very much black and white in many situations. There are black schools, white schools, black shops, white shops, and black houses are of poor quality whereas white houses are of normal, even spectacular standards. I went into shanty towns where houses are made of iron, wood and rubbish. Sidney Smith said † It is the greatest of all mistakes to do nothing because you can only do a little†. Taking out food to kids who are the same age as my cousins and younger, who are orphaned, starving and sometimes HIV positive, even dying, changes your view on the world. If they were born into our country they wouldn't have had these problems. We live in a society where people cannot see just how much they have, but also how much they take for granted. If Gov. like ours all over the developed country world gave a little money to ZA the poverty wheel would could end and the turmoil would be left behinf. Money CANNOT sort out everything. Perhaps if wealthy, stable and lawed coutries showed compassion to the younger generation of ZA who have not seen the horrors of their relatives past the world would change. This is the generation which will change Africa. KOFEEE ANNAN said â€Å"things get better when enough people decide they should. Things change when countries come together in a common purpose† The time to act is NOW. There are many things that could b done 2 correct the injustice. There are things even you and me can do. To quote HILLELL â€Å"If now is not the time to act, when will it b†

From Traditional Marketplace to Tomorrow’s Marketspace

Focusing on past mergers that were unsuccessful, we will investigate the major cultural issues these companies faced that were the biggest obstacles jeopardizing their success. We will then be able to identify which cultural issues are most important for mergers of the future to succeed. The second part of our paper will talk about virtual conferencing, and the large position it will play in tomorrow's teams. Bringing this together, our discussion will focus on the positive and negative effects virtual teams can have on a merging company's culture. After presenting both sides, our ultimate goal will be to cite the more important roles the virtual teams of tomorrow must play, in efforts to create and maintain a strong and successful common culture among merging companies. The increase of Internet usage, combined with the latest e-commerce craze has changed the way most companies are doing business today (Knox 26). Companies that are not in the dot-com domain now desire to take part in the e-commerce world. Many industries are moving their business from the traditional marketplace to the highly sophisticated marketspace; the AOL/Time Warner merger is an example of this. Today, merging has become the answer to how businesses are going to increase and retain their competitive advantage. Once a company merges it becomes an even bigger powerhouse. This raises one company's market share tremendously, allowing it to stand tall against competing firms (Fairlamb 20). Now, other companies in the same industry need to search harder to reestablish their competitive niche. This is done most of the time through additional acquisitions of similar competing firms within the industry. Unfortunately a lot of mergers are doomed for failure. While sales figures and bottom lines play a big part in the execution of a successful merger, they are only one piece of the puzzle (qtd. in Pacific). Along with number crunching comes culture, the true heart of the company. Every company's culture is unique. Different personalities, ways of doing things, expectations, and ways of defining success are some examples. Even the information technology a company possesses is as much a part of a company's culture, as the people using it. Bringing together two or more companies that may have entirely different corporate culture forms an acquisition. With technologies latest advancement, companies have the ability to be brought together on an entirely new plateau. Virtual conferencing is redefining the way people are able to work together (Seanet). Through virtual teams people can primarily interact electronically. There are several reasons to create virtual teams. Specifically, teams may be distributed because of the new realities facing organizations such as: organization-wide projects or initiatives, and alliances with different organizations, some of which may be in other countries. There are also mergers and acquisitions, which we will pay close attention to, as well as the desire of many people and government organizations for telecommuting. These are a few of the many reasons why people will look to create virtual teams as their primary way of conducting business. Functional integration teams charged with the idea of knitting together two or three preexisting functions usually leads to turf protection, infighting, and special interest pleading. Planning for success, a lot of companies use a creation approach. Creating a comprehensive future-centered vision and strategy that defines the new organization. Together a new set of cultural behaviors and norms will be develop that are consistent with the accomplishment of the strategic goals, as well as creating a workforce passionately committed to the new organization's values, vision, objectives and ultimate success. There are many reasons why we chose virtual conferencing and how it will effect the important aspects of culture within merging companies. As future business people of America this is an issue that we will be faced with. In a time when job security seems to be approaching an all time low, it is important to know what we are going to be up against. Having a better idea of what is happening around us will be useful as we troop forward in efforts to create our own niche in this extremely competitive world. While this is a required project for us, we feel that we should take it for everything that it is worth, bettering ourselves as a result.

Describing the morphology and behavior of gorilla, white-handed gibbon Essay

Describing the morphology and behavior of gorilla, white-handed gibbon and bolivian grey titi monkey - Essay Example Most gorillas are diurnal and forage mostly on ground from sunrise to nightfall. They usually feed in the mornings and afternoons with a long mid-day break and rest in between. There is little aggression amongst members of the same family. Western gorilla shows visual signs through facial expressions. They exhibit around 22 distinct sounds; barks, grunts, hoots and screams. Hoots could be contact call to tell forest location. Gorillas displays quadrupedal knuckle walking. Mountain gorillas are totally folivorous whereas wild gorillas are vegetarians but captive gorillas readily eat meat. This is a primate whose fur coloring varies from dark-brown and light-brown to black, sandy colours. The feet and hands are white; likewise there is a ring of white hair surrounding the black face. They are literally aerial acrobats.Gibbbons are predominantly brachiators, moving through the forest by swinging from one branch to another by the use of their arms. It has curved fingers, very long arms, elongated hands, short legs. Although they rarely come to the ground, while down they walk bipedally raising their arms above their heads. Gibbons have got tough, bony padding on their buttocks called ischial callosities. Gibbons are frugivorous.The white handed gibbons are arboreal and diurnal. White handed gibbons protect their family groups by warding off the rest of the gibbons by their calls. Every morning each family gathers on the territorial edge and starts a â€Å"great call†, which is a duet between the mating pair.This is their way of communication. The Bolivian titi is a species of titi. It is from eastern Bolivia and a tiny territory of Brazil. The Bolivian titi is diurnal, cryptic and lives in small groups of families. It is monogamous in nature and mates for life and stays in groups that are made up of 2 to 7 members; some 5 young ones and 2 adults. There

How did the successive stages of capitalism change the UK's accounting Essay

How did the successive stages of capitalism change the UK's accounting and financial reporting processes - Essay Example Thus, the feudal lord directly appropriated surplus labour (labour on the lord’s demesne, or commodities or cash in lieu thereof) from self-sufficient peasants, so that his ‘calculative mentality’ focused on maximising his ‘consumable surpluses. He had no concept of ‘capital as money or equivalent to be invested in production and recovered with a surplus’ (Bryer, 1999, P. 59). A ‘two-step transition from the feudal to the capitalist mode of production’ began with the emergence, in the sixteenth century, of ‘capitalistic’ or ‘semi-capitalist’ farmers, who employed ‘free’ wage workers in the capitalist manner, but still thought in terms of a consumable surplus in the feudal manner (Bryer, 1999, P. 68). Semi-capitalists also give the impression in international trade, one of the leading company among these was the East India Company. These traders were the first to consider the idea of a rate of r eturn. Bryer interpreted this terms as the ‘feudal rate of return’, and well-defined as ‘consumable surplus’ divided by total capital, which developed as the leading economic term after the bourgeois revolution of the mid-seventeenth century. Throughout the period of industrial capitalism, where return was generated mainly over the production of goods, the progressions of the industrial revolution lead to a large number of new openings, that needed slight fixed capital. Later, there was a complete shift to finance capitalism, which demended more capital, and emphasis had been given to the profit generation, through the the purchase and sale of financial instruments of numerous forms, and from the growing needs of the public services. (Hawke, et al., 1981, P. 678). Edwards dates the transition to finance capitalism as 1830, the year in which the Liverpool and Manchester Railway opened for business, and argues that the most recent ‘leap forward’ in financial accounting, the change in emphasis from record keeping to financial reporting, began to take place in the second half of the nineteenth century, ‘in response to the growth of the modern business enterprise and the separation of ownership from management’ (Edwards, 1989, P 13). The substantial capital expenditures and scattered fund raising of finance capitalism in sequence raised up a number of accounting distresses, which is still prominent today, relating to the need to differentiate between capital and revenue expenditure, calculation of periodic profit, and the valuation of fixed assets. The railways, as the leading industry of the mid and late-nineteenth century economy, have generally been rendered a dominant place in the growth of financial reporting, but the canal industry has been almost unnoticed, in spite of its similar standing to the English economy and its substantial impact on the industrial revolution. This is further unanticipated move, sin ce it can be claimed that the canals, using surpluses from the use of capital in agriculture and trade and employment of capital provided by the industrialists and other investors, represent the real starts of finance capita

Importance of Ethical Behavior Among Employees. Why Do Good People Do Research Paper

Importance of Ethical Behavior Among Employees. Why Do Good People Do Bad Things at Work - Research Paper Example It is the responsibility of the decision makers to take proper moral perspective of the ethical manner in which they should be behaving that will be favorable for the company at large. To choose the right kind of ethical approach in conducting business activities, it may sometimes be necessary to shift from the path of short term profits. The idea is to maintain balance between what is right and what is profitable which may apparently seem difficult. In order to ensure a sustainable business in the long run, the need is to integrate the ethical principles with the company’s strategy. Lack of ethical behavior and social responsibilities can reduce motivation among employees resulting in poor performance and lower profit. Business ethics and social responsibility can have significant positive impacts on the company. A business conducted in an ethical manner can gain the trust of customers which can result in increased sales and profit. Employees will enjoy favorable working cond itions thus encouraging them to remain an integral part of the company which will reduce employee turnover. Aspiring employees will want to work with the company and this can reduce recruitment cost, and also the company will be able to attract the most talented people to join the company. More investors will want to buy shares of the company leading to increase in the price of shares, and this can protect the company from takeover. This paper explores the importance of ethics in employees’ behavior and what motivates them to behave in an ethical manner. Over the last few decades, the growing importance of ethical behavior in business organizations is becoming evident with more and more companies implementing ethics systems in their management. The subject is increasingly being emphasized in course studies of business management. However, there are still organizations that do not recognize the need of ethical behavior, and are still treading the traditional belief that busine ss activities should be focused only on profit maximization. However, general analysis on this subject has concluded that a business organization shoulders the responsibility of ethical behavior, and it does not only entail satisfying the shareholders, but also others who are associated with the business like employees and customers. Implementation of proper ethical management system can lead to an ethical culture among employees thereby improving the overall moral quality of the company. Nevertheless, many organizations still do not consider ethics as important enough to be considered in management systems. These organizations regard ethics as an external factor that has nothing to do with the activities of a business. The fact that business is conducted by human beings and so ethics need to be considered in decision making processes is largely ignored by many organizations (Palomino et al., 2010, pp.16-17). Since business is essentially conducted for making profits, therefore its activities will most naturally focus on profit maximization. Moreover, since business is conducted by human beings, and they are a part of larger society, it is necessary that behaviors of employees have both social and ethical values. In modern times, business is not solely considered as exclusive property of shareholders, but is also considered as a part of society at large. Therefore, the need to project an organization as having ethical values has become very important (Palomino et al., 2010, pp.19). Arguments concerned with business ethics should not be concentrated only on its requirement for competitive advantages, but also should be based on the fact that business is conducted by human beings. If ethics is ignored, then that will inevitably create a de-motivating ambiance