COMMUNICATION IN BUSINESS - case study format Essay - 1

COMMUNICATION IN BUSINESS - case study format - Essay Example IKEA is a European company and its business and organisational culture differs with Chinese culture. Hence, it has to face multiple hindrances in controlling the Chinese market. Besides, the government’s trade policies for MNCs are another major issue for IKEA in offering lower cost product and hence, it becomes difficult for the company to compete with other domestic furniture manufacturing companies. There are two major problems in IKEA for its China market that includes cross cultural communication gap and government policies. In this process, the primary aim of IKEA is to understand the core Chinese culture which must be blended with IKEA organisational culture. Understanding of local culture is inevitable for IKEA. Therefore, it should develop its internal organisation’s culture and communicational process by implementing integrated marketing communication model. It also needs to achieve higher efficiency of its multinational teams, and IKEA should try to increase the number of Chinese employees to understand and convince target consumer group. Besides, government’s support is also very essential for IKEA so it must increase its activities relating to corporate social responsibility. Introduction Globalization has brought significant changes in human activities and their lifestyles. It has led to accelerate the growth and development of entire world economies and societies. Trade and business activities are one of the most crucial areas that have experienced tremendous growth since last two decades. The increasing global exchanges enhanced the importance of international trade and policies. Besides, the business agreements and treaties have facilitated the international communication and business activities. These reasons have provided greater opportunities to business organisations and hence, they keep expanding their geographical boundaries i.e. in overseas market. However, in this process, multinational companies (MNC) have to count er certain hindrances that affect efficiency of management. Cross cultural diversities and communication gap are the major challenges for MNCs (DuBrin, 2008, p.66). This paper will attempt to analyse a case of a multinational company facing hindrances in managing its international division ion a culturally diversified country. This paper will analyse major factors behind such issues and will provide a relevant solutions and recommendations. Finally, the entire discussions, analyses and outcomes will be concluded. Terms of Reference This paper will provide a description and solutions of problems faced by IKEA in Chinese market due to political, social and business cultural differences. IKEA is a world renowned furniture manufacturing company and it has expanded its market in China. Currently, this multinational company is facing problems in its Chinese market and hence, it has asked to prepare a report addressing the major causes for such issues in China. The company also needs prope r strategic solutions and recommendations to counter these issues facing in Chinese market. Overview of the Situation Overview of Company IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is a Sweden based, private holding multinational company and it is the largest furniture manufacturer in entire UK and Europe. The company was founded by Ingvar Kamprad during 1943. Initially, IKEA used to sell pens, tables, picture

How Should We Help Our Organizations to Use Internet-Based Essay

How Should We Help Our Organizations to Use Internet-Based Conferencing Safely and Effectively - Essay Example Additionally, internet supported communication offers a lot of advantages such as members can get together when and where they want. Also, the use of computers as a collaboration tool can also augment the amount of information obtainable to a team and increase the pace and authority with which team members get, process, and distribute their individual and combined efforts (Thompson & Coovert, 2003) Computer conferencing can be used when two or more users are able to meet using two or more computers. In computer conference, one member is responsible for controlling what is on the computer screen on the other hand for all others to see. In this scenario, that member is acknowledged as a host or moderator. Though, all the participants can fully take part in a conference call at the same time as looking at one presentation on the computer but they can also exchange a few words by instant messaging. In addition, some computer conferences can take place at the same time with a telephone co nference. In this scenario, members can chat by means of the telephone at the same time as they look at what is taking place on the screen (Ayers, 2012). One of the biggest benefits of computer conferencing which attracts the business organizations to use computer conferences is that people all over the world can take an equal part in the conference. In fact, they only need a computer with an Internet connection. In this scenario, a host distributes an email to team members and provides them a link to the conference room or web room and the meeting and time of the conference. Hence, if someone is unable to attend the conference, he can reject the request right from the email and let them know the reason. Along with numerous advantages especially the team members’ location, there are other pros to making use of computer conferencing. For instance, if someone wants to take part in a web based training session; they can get in touch with a number of people from a variety of doma ins straight away. In this scenario, moderator or host can launch the computer conference with the intention that other people can each independently do a workout or otherwise actively take part in the conference appearing on their screen. In addition, the host can also provide authority of what is on the screen to other participants in order that he can weigh up their ideas and thoughts (Ayers, 2012; ReferencesForBusiness, 2012).